Throughout my career, I have had the privilege of working on exceptional projects for Nike. During my time at R/GA, I was involved in various Nike projects, including Nike Basketball, Basketball, ID, and AF1. At Honest, we designed a companion site for the Nike House of Innovation in Beijing. By using an early prototype 360 camera, users could experience the exhibit architecture and excitement online. At steady, I developed novel in-store experiences, including interactive walls and customization stations. These elements were also used at events such as the NBA All-Star Game and the NFL Superbowl. Nike is a fantastic client and a champion of innovation. I feel fortunate to have had the opportunity to use my creativity to develop cutting-edge interactive experiences for this brand.

Image descriptions generated by OpenAI's GPT-4.

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GPT-4, the latest language model from OpenAI, is capable of describing images. This technology has the potential to make content more accessible. Check out how AI describes images below with minimal prompts. I only asked the algorithm to move past its limitations in describing humans by emphasizing the purpose was to aid the visually impaired.

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The image offers a split perspective of a modern, digitally-driven retail or exhibition environment. On the left side, we see a large, illuminated display wall showcasing a variety of multimedia content. The dominant image is of a basketball player, likely representing a brand or product promotion given the surrounding context. There's a hashtag "#BUILTFORNO LIMITS," suggesting a marketing campaign. Surrounding this main image are various other smaller tiles displaying products, logos, and links.

On the right side, the silhouette of a person with glasses is captured as they gaze intently at another set of digital screens. The side profile of this individual is darkened, making them a mysterious onlooker or potential customer, with their attention drawn to the bright, colorful digital displays.

The vibrant digital content juxtaposed against the darker, muted tones of the environment and the observer suggests a focus on technology's role in modern commerce and advertising. The scene underscores the power of digital media in capturing attention and influencing consumer behavior.

This image presents what appears to be a digital customization interface for Nike apparel, possibly for hoodies. Here's a detailed breakdown of the image's components:

  1. Header Tabs: There are several tabs labeled "ALL", "HEAT", "THE LOVE", "ARTIST", and "NAME/NUMBER". These might represent various categories or themes of designs and customizations available for the apparel.
  2. Allen Benedikt: To the left, there's a feature on an artist named "Allen Benedikt" with the alias "AKANYC.COM". A description is given emphasizing the influence of graffiti on street culture, and how graffiti is a vocal, authentic, bold, and inspiring medium. The text suggests that the artist or the designs may be inspired by graffiti and its cultural significance.
  3. Apparel Display: In the center, there's a grey Nike hoodie displayed frontally, with a blank canvas suggesting that it's ready for customization. Below this main display are thumbnails showing different angles of the hoodie: "FRONT", "LEFT", "BACK", and "RIGHT".
  4. Artistic Designs: To the right, there are two distinct designs hanging on a wall: one with a stylized skull featuring colorful, patterned eye sockets, and another with a green graffiti-style text or artwork.
  5. Bottom Panel:
  6. Branding: The bottom-left corner showcases the "NIKE TRACK CLUB AT FINISH LINE" branding.
  7. Pricing: The bottom-right corner provides details about the price of the "MEN'S NIKE ATHLETE SWEATSHIRT", which is "$48.00". There are also additional price points, "$50" and "$52", which might suggest different customization or material options. Next to the price is a "PRINT" button, indicating that users can probably get a printout or summary of their customized product, and a "START OVER" button for those who wish to redesign from scratch.

The overall image suggests a user-friendly interface designed to provide customers with a variety of customization options for their apparel, while also promoting artists or themes that resonate with Nike's brand and target audience.

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The image depicts an interior view of a retail store, seemingly focused on Nike products. Here's a breakdown of the image:

  1. Large Display Screen: Dominating the upper portion of the image, there's a three-panel digital display. On it, there's a vibrant arrangement of multicolored Nike sneakers, floating or cascading downwards. The design of these sneakers appears to be the "Nike Free Run+ 3" as indicated by the text. The phrase "SUPER NATURAL RIDE" is also displayed prominently, suggesting a key feature or selling point of the shoes.
  2. Wall Displays: To the right, there are wall-mounted shelves showcasing various other shoes. The lighting focuses on individual pairs, emphasizing the diverse range and styles available.
  3. Lower Display Area: Below the large digital screen, there's a horizontal display area with a glass front. Inside, various sports-related items are arranged, including sneakers, bags, and possibly other sportswear or accessories.
  4. Inscriptions: There's some text or inscriptions visible at the bottom-left, but it's not entirely clear from the image what it says. It could be slogans, branding, or other promotional material.
  5. Store Design: The store itself has a modern, minimalistic design with a predominantly white color scheme, which helps in drawing attention to the products. The usage of digital screens for advertising is indicative of a contemporary retail environment, aimed at providing an engaging shopping experience.

The overall impression is of a high-end retail space, highlighting the brand's commitment to innovation, both in product design and in-store experience.

The image presents a person seated at a workstation, surrounded by an array of equipment. Here's an overview:

  1. Multiple Displays: A striking feature is the multiple vertical screens that are glowing bright white. These could be used for specific types of tasks or software applications where a vertical orientation is preferred.
  2. Active Workstations: The person is seated in front of a computer monitor and appears to be actively working on something. To their right, another monitor displays a green-themed application or environment, possibly related to computer graphics, design, or gaming.
  3. Tablet or Drawing Device: In the foreground, there's a device that resembles a graphics tablet. Given the visual and creative elements around, this might be used for digital art, design, or other related tasks.
  4. Work Environment: The workspace is relatively dim, with the bright glow from the screens providing the main source of illumination. This could be to reduce glare or to create a focused working atmosphere.
  5. Miscellaneous Items: Around the workstation, there are various items like boxes, wires, and perhaps some personal effects. This suggests an environment where work and equipment testing or configuration might frequently change.

The overall setup gives an impression of a high-tech environment, possibly related to fields like graphic design, digital art, video editing, or software development. The individual seems deeply engrossed in their work, surrounded by the tools of their trade.

The image displays a setup that includes:

  1. Digital Display: The main focus is a vertical digital display showing an advertisement for Nike with the tagline "Winter's Angry, Fight Back." The ad also has a prompt, "Touch to Learn More," suggesting that the display may be touch-sensitive or interactive.
  2. Sensor/Device on Top: Above the display, there's a device which appears to be a sensor, possibly an infrared sensor like the ones used in motion-activated systems or for gesture recognition. Given its placement, it could be related to making the display interactive.
  3. Desk Setup: Below the digital display, on a table, there are several items:
  4. Apple Mac Mini: This compact desktop computer is known for its efficiency and versatility.
  5. Keyboard: Next to the Mac Mini, there's a white keyboard, which is likely used to operate the computer.
  6. Remote Control: This could be used for controlling the digital display or another device in the room.
  7. Red Notebook: Positioned next to the other items, this appears to be a personal notebook or a tablet with a cover.
  8. Computer Mouse: To the right of the notebook, there's a white mouse, consistent with Apple's design style, likely used with the Mac Mini.
  9. Other Miscellaneous Items: There's some bubble wrap and possibly some papers or documents, indicating recent unpacking or setup activities.
  10. Wires and Cables: Various cables can be seen, suggesting connections between the devices and possibly to a power source or network.

The environment gives an impression of a tech-forward space, possibly used for advertising or marketing, considering the prominent display advertisement. The presence of the Mac Mini and other devices suggests that the user might be engaged in digital content creation, programming, or design work related to the display.

The image showcases a vibrant atmosphere of what seems to be an indoor event centered around sports, perhaps American football. A massive digital display dominates the background, illuminating the scene with glimpses of intense gameplay and larger-than-life athletes. The visual narrative is accentuated by the bold statement "FAST IS FASTER" emblazoned across the center, echoing themes of speed, agility, and unmatched athletic prowess.

On the left, two individuals share a moment, smiles radiating from their faces, capturing the spirit of camaraderie and shared passion for the game. Their attire, adorned with familiar team logos, signifies their allegiance and the joy of fandom.

As we venture right, various attendees immerse themselves in the experience. A young individual dons a jersey with the name "O'ROURKE," his back turned, offering a candid view of the jersey's details and the atmospheric glow of the screens. A group of attendees can be spotted enjoying the festivities, their diverse attire ranging from team jerseys to casual wear, suggesting a mix of hardcore fans and casual observers.

Overall, the montage encapsulates the thrill of the game and the shared moments between fans, creating an inviting aura of unity, excitement, and celebration.

This vibrant image immerses the viewer into a lively event promoting the "NIKE WOMEN HALF MARATHON." Dominated by a striking digital mosaic of social media posts, the scene embodies the collective enthusiasm of the fitness community. This collage showcases a myriad of athletic moments, from snapshots of footwear to participants in motion, to group photos, all brimming with energy and determination.

A standout feature is the bright green banner that divides the image, emblazoned with the hashtag "#WERUNDC," underscoring the sense of unity and collective ambition of the participants. This theme is further bolstered by the iconic Nike logo and the reference to the marathon's location, "LINCOLN PARK, CHICAGO."

Below the digital displays, attendees can be observed, engaging with the content, reflecting the real-world enthusiasm that matches the digital fervor on the screens above. The setting appears to be a well-lit, spacious indoor venue, enhancing the atmosphere of anticipation and excitement.

Overall, the image captures the spirit of modern fitness culture, where digital interaction and real-world athleticism converge, all under the banner of a renowned global brand.

In this captivating interior space, an urban industrial aesthetic meets modern design elements. The exposed brick walls, weathered over time, add a rustic touch, juxtaposed against the contemporary white-painted wall opposite. The uneven brick textures tell a story of the building's rich history.

Striking overhead tube lights hang from an open ceiling, illuminating the space below and casting a blend of shadows and highlights. The illumination emphasizes the large, bold lettering on the wall, proclaiming "RUN WITH US." Accompanying the motivational message are the identifiers "5TH AVE" and "NEW YORK CITY," situating the space in a notable location.

To the right, a multimedia screen displays a mosaic of photos, capturing a myriad of moments, reminiscent of the digital displays from the previous image. On the left, another screen broadcasts information, possibly related to events or promotions. The content's modern design contrasts neatly with the historical ambiance of the venue.

Beneath the screens is a thoughtfully designed seating area, combining wood and metal elements. A long wooden bench with metal supports provides a place to rest, complemented by a singular high stool painted in a bright yellow – a pop of color in the muted palette. The wooden floor, marked with sporadic patterns, and the baseboard outfitted with multiple outlets suggest this space is not only for relaxation but also for work or connectivity.

Together, these design elements craft an ambiance that is both inviting and energetic, a perfect haven for those looking to find motivation or simply to recharge in the midst of a bustling city.

This collage presents two closely related images that highlight the interior of a Nike store:

On the left, we observe a well-lit, spacious retail environment. The wooden display shelves and fixtures exude a warm, inviting vibe. Mannequins are dressed in sporty attire, showcasing Nike's latest collection, ready for potential customers to get a sense of the fit and style. Behind them, an array of neatly arranged footwear on illuminated shelves entices shoppers with a range of colors and designs. The central area has tables displaying folded clothing items, providing an interactive shopping experience. The floor's patterned design subtly directs foot traffic through the store.

On the right, we get a close-up of interactive computer displays on a vibrant orange countertop. The screens are clearly showcasing various Nike products and possibly offer a digital catalog or customization options for shoppers. The presence of this technology indicates a merging of traditional retail shopping with the digital world, enhancing customer engagement and providing additional information or purchase options.

Both images, when viewed together, emphasize the blend of physical and digital experiences Nike offers in its retail spaces. The store design is evidently centered around the customer, combining tactile and visual stimuli to create an immersive shopping environment.

This collage provides a series of glimpses into what appears to be a modern, technologically advanced retail environment. Here's a breakdown of the images:

  1. Overview of Store: The spacious layout is marked by illuminated displays and prominent orange counters. The open floor plan invites customers to explore and interact with various displays.
  2. Purchase Station: A shopper's bag displays a logo, suggesting the store's branding. Next to it is an advanced-looking payment terminal.
  3. Interactive Display: A touch screen display showcases a white t-shirt with a logo on a virtual grassy field. This might be a customization platform where shoppers can design or preview personalized items.
  4. Customer Interaction: A shopper tries on a shoe while another interactive display sits beside, possibly allowing customers to view more information about the products they're interested in.
  5. Digital Catalog: An interactive screen presents a selection of blue-toned clothing items. This provides a digital alternative to browsing physical items, potentially offering more sizes, colors, or designs.
  6. Guided Experience: A store associate guides a young boy through using one of the digital displays. This highlights the store's dedication to customer service and ensuring shoppers are comfortable with the technology available.
  7. Product Customization: Another shopper is engrossed in designing or customizing a product. Nearby associates appear ready to assist if needed.
  8. Sticker Selection: A final interactive station displays various stickers or badges, perhaps for customization purposes.

Across all images, there's a recurrent theme of blending traditional retail shopping with the digital realm. The usage of touch screen displays, digital catalogs, and product customization stations underlines the store's commitment to enhancing the customer experience. These advanced features, coupled with hands-on assistance from store associates, present an integrated and engaging shopping environment.

The collage depicts an event or exhibition dedicated to sneakers, with a specific focus on the iconic Jordan brand. Here's an overview:

  1. Sneaker Corridor: The left side showcases a corridor adorned with inverted sneaker graphics on the ceiling and large red lockers. The design draws attention to the sneakers overhead and creates a visually immersive environment. Visitors seem to be browsing and exploring the setup.
  2. Praise for Jordan XI: The top right image displays a bold statement about the Jordan XI, asserting its status as one of the greatest basketball shoes ever. The shoe is prominently featured, reinforcing its importance in sneaker culture.
  3. '-100' Entrance: The bottom right image shows an entrance or gateway with '-100' emblazoned above. The crowd gathers here, perhaps indicating the importance or exclusivity of what's beyond. There seems to be significant interest, as indicated by the number of visitors.

The visual theme is consistent throughout, using the iconic red and black colors associated with the Jordan brand. The setup seems designed to highlight the impact and cultural significance of these sneakers. The use of lockers and bold statements further emphasizes the mix of sports and fashion elements inherent to the brand.

The image showcases an interactive digital interface of an exhibit:

  1. Exhibit Hallway: The main visual focuses on a sleek and modern exhibit hallway, marked by red and orange lockers. The ceiling is decorated with a contemporary design, and the hall is filled with displays showcasing sneakers, photos, and other memorabilia, possibly related to the brand.
  2. UI Elements: The bottom panel has user interface (UI) elements, including a timeline or progress bar with specific numbers: 001, 022, 043, 024, 099. This could indicate sections or specific display points within the exhibit.
  3. Red High Heel Illustration: On the right, there's an illustration of a red high heel, marked with the number '024'. This might represent a particular item or design in the exhibit, but it stands out given the previous emphasis on sneakers.
  4. Footwear Design Blueprint: Below the high heel illustration, there is a design blueprint of what appears to be a sneaker's sole. It provides a detailed view of the footwear's construction.
  5. Chinese Characters: The Chinese characters translate to "One Hundred Years", suggesting that this might be a centennial exhibit or a look back over a significant period related to the brand or footwear design.
  6. Zoom and Audio Controls: The UI also includes controls for zooming and playing audio, suggesting that this interface is interactive and possibly for a virtual tour or online exhibit.
  7. Branding: The bottom right corner has the Nike logo and a copyright notice, indicating the exhibit is associated with or sponsored by Nike.

In summary, this seems to be a digital interface for a Nike exhibit, possibly celebrating the history or evolution of footwear over a hundred years. The design is interactive, allowing users to explore different parts of the exhibit online.

The image depicts a digital page or interface related to a documentary about Bill Bowerman from 1999:

  1. Bowerman Documentary, 1999: The main text gives insight into Bill Bowerman's commitment to improving athletic performance. It mentions his role as a coach at the University of Oregon and highlights some of his accomplishments, including leading athletes to multiple championships and records. The narrative discusses Bowerman's innovative methods, from using waffles, tin, and rubber to handmaking shoes for his runners. It also emphasizes his ethos of pushing for lightweight performance, a principle integral to the heart of Nike.
  2. Imagery: The center and right of the interface display a collection of monochrome images. These appear to be snapshots or moments from Bowerman's career and contributions – athletes in action, moments of victory, as well as personal moments with Bowerman himself.
  3. Interactive UI Elements: Like the previous image, this design has interactive elements, such as numbered sections, zoom controls, and navigation buttons. The '001' stands out prominently, possibly indicating the current section or display point.
  4. Chinese Characters: The Chinese characters remain consistent from the previous image, translating to "One Hundred Years." This reinforces the notion of a centennial exhibit or retrospective.
  5. Memorabilia and Ephemera: On the right, there's a display of various items, possibly Bowerman's personal belongings or items of significance from his career. This includes photographs, documents, and notes.
  6. Branding: The bottom right corner features the Nike logo, consistent with the earlier image.
  7. Design Aesthetics: The design elements, from the typography to the layout, maintain a modern and minimalist aesthetic. The color palette is neutral, with emphasis on whites, blacks, and grays, allowing the content to be the primary focus.

Overall, this page appears to be part of a digital exhibit or retrospective detailing the life and contributions of Bill Bowerman, his association with Nike, and his enduring impact on athletic performance and shoe design.