Peloton

During the pandemic, like many others, I discovered Peloton. It helped me stay my best self during tough times, and I even had the opportunity to build some amazing things for fellow members. For two consecutive years, I developed the web application for the annual Cooldown stats wrap-up. Additionally, I worked on other initiatives such as the charity drive event "Pelothon," generated custom posters for the All For One series, and created important microsites for their diversity commitment. I also developed an app platform that combines custom design and content with web pricing, which is currently displayed on touchscreens in stores nationwide.

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These image descriptions were written by Claude. I provided my own code, project proposals, and notes as input so the descriptions could explain what you're actually seeing.

Peloton Cooldown web application
Customizable All For One posters
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Peloton's Cooldown, a year-in-review web application built for two consecutive years. Each member got a personalized video and stats recap celebrating their fitness journey. Think Spotify Wrapped, but for rides and runs.

Custom-generated posters for Peloton's All For One event series. The system behind these combined custom design templates with dynamic content generation, so each member could create a personalized version.

Peloton Pledge inclusive fitness commitment page
Peloton in-store touchscreen cycling shoes product view
Peloton in-store touchscreen cycling shoe detail view
Pelothon charity event live data
Peloton charity event wrap up stats
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The Peloton Pledge microsite, built to communicate the company's commitment to inclusive and accessible fitness experiences. The page featured diverse imagery and specific commitments around how Peloton would track and apply learnings about representation across their member community, products, and content.

An in-store touchscreen application for Peloton retail locations. This is the product detail view for cycling shoes within the Bike+ Starter package. The app platform combines custom design and content with web pricing, running on touchscreens in stores nationwide. The interface lets customers explore products, view features, and understand what's included in each package.

A detail view within the Peloton in-store touchscreen app, showing cycling shoe features with iconography and descriptions. The app was designed to give store visitors a self-guided product education experience, reducing the need for staff to walk through every spec while keeping the browsing experience on-brand.

The Pelothon charity event platform, a month-long fitness challenge that ran from July to August. The interface shows weekly progress tracking, team stats, and suggestions for leveling up your experience. The platform handled live data for hundreds of thousands of participants across multiple teams, with real-time leaderboards and instructor-curated weekly plans.

The Pelothon 2020 wrap-up page. 324,790 members participated, the event raised $1 million for nonprofit partners, and the platform tracked team achievements throughout. The "#GritAndGraceGang" team highlight at the bottom shows 48,269 members with 14,609 hitting all their weekly goals. Building something that could handle this scale of live participation while staying responsive was the core technical challenge.